The CMS notes recently ran an article written by the board members of the Canadian Math Kangaroo competition detailing the potential competition like this have for popularizing the field of Mathematics for our up-and-coming mathematicians.
The article provides an overview of the competition, sample problems and background on the competition. It also talks of how the competition helps to involve and inspire students to be involved with mathematics in a context outside the typical classroom.
The full article can be found here (starting on page 8 )
This year the GTA section of the competition saw over 900 students participate across the three UofT campuses (UTSC, UTM and St George) and had over 50 staff and students volunteer to make it a success.